It’s apt that Wood Wood would hold its spring/summer 2023 presentation on a bridge, at magic hour, in central Copenhagen. Not only has the brand been bridging creative communities together through its thoughtful collaborations and inclusive energy for two decades, the show also marks the bridging of Wood Wood’s past with its bright future. Spring/summer 2023 marks the very first collection under the helm of head of design Cecilie Liv, who is joined by a dream design team.
“We really want to bring a lot of energy and a lot of togetherness,” says Liv, who encouraged Wood Wood fans to come out and watch the show from the shoreline. “They were more than welcome to come and join and be part of it.”
For her debut collection, Liv and her team aimed their focus at a “respect of craft”. Sure, the everyday wearability – a Wood Wood core proposition – is there, but the pieces are elevated in unexpected ways. “Give it something extra,” Liv says. “Give it something to twist the silhouette.” A denim jacket cleverly cinches at the waist, for instance. Silk blouses and acid green printed dresses twist and gather organically. A silk bomber is a touch longer, the sleeves a tad wider. Items are meant to be adopted and interpreted by the wearer, with optional button closures and zippers. “Our customers are very aware, very on the scene and very much want to have their own input in everything they wear,” notes Liv.
They haven’t abandoned the notion of collaboration. The brand tapped Hancock of Scotland on an elegant coat with subtle, trompe l’oiel creases. The sort of piece you can toss on over anything to protect oneself against Scandinavia’s fickle weather, which has been miraculously cooperative this week. As Liv promised, “It’s going to be f***ing awesome”. She did not disappoint.
Wood Wood SS23
