The co-founder of Rotate shows us round her ‘70s inspired space complete with Louis Poulsen pendant lamps and leather touches
As creative director and one-half of buzzy Copenhagen-based brand Rotate Birger Christensen, Madsen knows a thing or two about rule-breaking contemporary styling. Known for crafting edgy silhouettes alongside co-founder Thora Valdimarsdottir, Rotate has quickly turned into a progressive favourite endorsed by the style set. So all things considered, it comes as no surprise that Madsen’s home is attracting attention.
Based in Vesterbro – Copenhagen’s meatpacking district turned vibrant hotspot – Madsen lives with her husband and their three sons. The spacious apartment overlooks The New Theatre and is full of natural light. “At first, we had enough space for me to have a separate room for my clothes – even the Christmas tree had its own room. Now, we’re lucky that our three boys can each have a room.”
The neatly curated home is bathed in an array of subtle neutrals, from creamy whites to muted browns. To create contrast, vibrant shades of green, orange, and yellow are all added to the mix. In terms of materials, timeless rosewood surfaces lead the way, elevated when paired with steel detailing and oiled oak veneer.
For Madsen, continuously merging minimalism with elements of nostalgia is key. “We are very much drawn to the entire ’70s vibe, but always with a twist on modern Scandinavian minimalism and a hint of vintage.”
Asked about the core characteristics of her interior style, Madsen points at the importance of contrast making. Dare to think outside of the box, infusing different colours and materials into one space. “Contrasts are essential. I want it to be cozy, soft, and personal, yet mixed with solid finishes like steel and marble.” To achieve desired effect, add just the right amount of colour into carefully selected pieces. “Larger furniture pieces are kept in neutral colours, while books, flowers, and souvenirs from our holidays add a splash of colour to our home.”
To strengthen the ’70s atmosphere, Madsen throws some preloved pieces into the mix, all adding to that sense of nostalgia. “I love to mix things up with vintage. Actually, I think it is fifty-fifty when it comes to new versus vintage in our apartment.”
As for favourite part of her home, the living room clearly stands out. Sleek decorations in muted shades shape a vibrant social space, encouraging lively gatherings around the clock. “I love our living room and its big space with high ceilings. It used to consist of three rooms, but the previous owners removed a wall between two of them. And since we never close the door to our bedroom, which is the third room, you always get the best of both worlds,” Madsen explains. “I feel like it’s a way of showing that you can relax and feel at home.” Another loved area has to be her bedroom too, but not for the obvious pull of added Zzzs, she says. “Often me and my girlfriends end up chilling on the bed with the view of our men and children in the living room.”
So if you’re eager to replicate Madsen’s dreamlike way of decorating, start with personalised detailing, she suggests. “Mix up the classic furniture pieces with vintage objects and souvenirs for a more personalised expression. One of our biggest inspirations is the aesthetic and décor of both Palm Springs and Marrakesh.” So if you’re looking to give your place a little update pre winter then this might be the time.
