With the club scene very much back and running, Vogue Scandinavia spoke with music composer and producer Remee Jackman on his latest venture
Dreams do become reality. Remee Jackman lives to prove it, as he settles in his day job as creative director of Museo, Copenhagen’s new beating heart of club excellence. A place where art imitates life, or is it an actual matter of life imitating art? In search of an answer, Vogue Scandinavia spoke with the visionary composer and producer.
“It’s about the concentration of the moment,” Jackman reveals. “It can be achieved through culture, fashion, music and through a nightclub. A club represents an opportunity to blend all of those elements, but you need to set the bar high to provide amazing experiences.”
Photo: Dennis Frandsen and Elisabeth Eibye
Museo is the answer. The definition as “a place to display art of historic and scientific significance” resonates with Jackman, and for as long as he can recall, the word has figured in his imagination. But it took a holiday around Italy to realise this, and act upon it, as he just kept seeing the word on road signs, buildings, and in guide books.
Photo: Dennis Frandsen and Elisabeth Eibye
Art and culture is his bread and butter, as is the passion for life and people. “Ultimately, people are like art,” he insists. “Night clubs are places that exhibit people, and this means that people become artefacts of sorts. Museo’s ambition is to motivate individuals to find the art in what they do, and nurture it.” The club comprises this idea in every respect. It is designed for such big ideas, with a bar that is set high, the scale of the all-encompassing ambition shines through the curation.
His creative role is pivotal, it represents something he has longed for, and yet it has come around quicker, and arrived at a time, when he least expected it. As the global pandemic devastated restaurant, venue, and nightlife, it had the reverse effect on him. A versatile thinker, he just saw an unique opportunity to make a dream come true.
Photo: Dennis Frandsen and Elisabeth Eibye
Photo: Dennis Frandsen and Elisabeth Eibye
Taking just three months to build, two months in, and Jackman leads Museo’s creative team to deliver the Museo brand and artistic vision to diverse crowds in Copenhagen. The response from the public has so far exceeded all expectation. With support aplenty, long queues form outside every night, and it continues well into the early hours of the morning.
The bustling, cosmopolitan inner city location does help. Museo matches the ongoing focus on sustainability for the city to be open, pedestrianised, allowing retail, entertainment outlets to fully flourish. After a process of methodical restoration, the legendary district now oozes contemporary and timeless vibes, and Museo’s new identity as cultural lighthouse enriches, a beacon of light during the hours of darkness.
Photo: Dennis Frandsen and Elisabeth Eibye
Creating a complete ecosystem, seeing the integration of everything Jackman is passionate about is key, and the building represents more than a standard night club. It focuses on emulating a feeling of a home, in a glamorous, and professional setting. For the Museo team it represents a way of life that allows work to be done in enticing surroundings.
For guests, it offers contemporary, multi-disciplinary nights of entertainment, a place where live performances of music and compelling choreography, spoken word, exquisite foods and drinks meld to celebrate life, and create art in the process.
Photo: Dennis Frandsen and Elisabeth Eibye
Photo: Dennis Frandsen and Elisabeth Eibye
Interest from big players is widespread, attracting a range of contemporary, creative innovators. Søren Le Schmidt, the hottest brand in Danish fashion, has designed the black uniform for staff at Museo. With a focus on graphics, minimalism, the uniform lends itself to industrial style, which is contrasted by the oversized format, and together they convey the club’s complex values.
Schmidt’s Museo uniform range comes with 3D metallic print with the club’s logo, while the use of reflective print creates a mirror-like effect to emulate a Halston and Studio 54 vibe. The special range is available in short sleeved shirts, slip dresses, and tight dresses with black and white minimalist print and small neck scarfs.
Staff in uniforms by Søren Le Schmidt. Photo: Dennis Frandsen and Elisabeth Eibye
Photo: Dennis Frandsen and Elisabeth Eibye
A dynamic, collaborative journey, Jackman strongly believes that feelings of ease and comfort create the optimal work environment and output. “It’s important to be the best version of yourself when you’re at work, but also be able to enjoy life”, he says with conviction. “I never feel that I work, I only feel that I produce and create.”