Everyone was at today’s Saks Potts presentation, literally; the hugely popular brand invited their entire following to come by King’s New Square to get in on the action. It was chaotic, it was hot, it was magical.
This time around, Cathrine Saks and Barbara Potts found a muse in H.R.H. Mary, Crown Princess of Denmark. Not the Crown Princess of today, mind you, but the one who arrived in Copenhagen in the early aughts. A woman who “lived an almost ordinary life, working for Microsoft and casually walking the streets of Copenhagen”. “We admire the way she wore the trends of the time in an understated but chic way, while knowing that she would soon become part of the Royal family,” the designers tell me. “This is something we tried to capture the essence of when designing the collection.”
Speaking of walking about the streets, the end of pandemic lockdowns and isolation is especially welcome to Saks Potts, a brand that begs to be worn out and about. “It is time to dress up again,” Saks and Potts declare. This season, dressing up means a distinctly millennial eclecticism, finished with a “bohemian touch”. There’s shine and shimmer – pink paillettes and gold lamé – bikinis and sheer going out tops. Ombré leather and eyelets.
For the first time, the girls adopted 3D techniques to avoid overproducing samples. The resulting recycled nylon pieces – an ideal end of summer bomber and big trouser combo – will be available for purchase directly after the show. Elsewhere, materials are increasingly environmentally friendly. “We want our clothes to have a long lifetime while being naturally degradable,” Saks and Potts tell me. Has the Saks Potts woman emerged from isolation a little more mature, a little wiser? Perhaps, but she still knows how to party.
Saks Potts SS23
