The Zalando Sustainability Award, which challenges the fashion industry to do better, has revealed Rejkyavik and London-based brand Ranra as its spring/summer 2023 winner
At the heart of the three year strategic partnership between Copenhagen Fashion Week and Zalando is the Zalando Sustainability Award, which encourages fashion brands to explore sustainable alternatives and recognise strategies that contribute to a more sustainable industry.
Now its fourth season, the sought-out award has been granted to Ranra in a ceremony that took place yesterday.
The panel of international judges, led by global fashion sustainability experts, including acclaimed model turned environmentalist Arizona Muse and Copenhagen Fashion Week CEO's Cecilie Thorsmark, were impressed by how the brand designed its spring/summer 2023 collection with longevity in mind, with many of the garments being hightly adaptable and versatile.
Ranra spring/summer 2023.
Ranra spring/summer 2023.
Ranra spring/summer 2023.
According to the jury, the collection showcased at Copenhagen Fashion Week highlighted Ranra's localised supply chain, with all fabrics sourced from its Italian supplier. The mix of fabrics and textures were unexpected, making each piece an exciting statement on the runway.
Ranra will receive a prize of €20,000 and a partnership with Zalando to develop an exclusive collection that will further leverage more sustainable design solutions across materials, production processes, technological solutions and traceability. Zalando will make much of the spring/summer 2023 collection showcased at Copenhagen Fashion Week available to its more than 49 million customers across 25 European markets.
“It means the world to us to see our work being recognised by such a prestigious award. From the beginning it has been our goal to create a brand that will have an impact on how the industry is currently manufacturing; intervening within existing production methods or adapting historic approaches which offer more sustainable solutions to the issues the industry faces today," commented Ranra's founders Arnar Már Jónsson and Luke Stevens. "Winning this award is a huge step in further defining this path. More than ever, we feel motivated to keep pushing the boundaries of clothing design and how we define sustainability," they continued.
Also commenting on the selection, jury member Cecilie Thorsmark CEO, Copenhagen Fashion Week said: "With the announcement of RANRA as the winner of this edition, the brand’s long time dedication to combine its sustainability efforts with innovative ideas are not only resulting in exceptional designs but also reveal an experimental approach to their sustainability work that is truly inspiring.”
MWorks and Ræburn were announced as runners up, with the jury stating both labels were also recognised by the jury as innovators in the sustainability space, whose spring/summer 2023 collections were inspiring for the future of the industry.