For Rains’ SS23 collection, titled ‘Connect’, the Danish brand brought the atmosphere of the New York Club Kids movement to the iconic Men’s Paris Fashion Week
Rains’ head of design Tanne Vinter explains that the iconic Scandi brand sought to channel the New York Club Kids movement’s signature energy of “unapologetic authenticity and acceptance” to its spring/summer 2023 runway. Models sported garments boasting wet-look surfaces, crinkled fabrics and abstract metallic forms against a musical backdrop that evoked this inspirational subculture.
In true Rains fashion, this night-time ‘alter ego’ was balanced out by sharply constructed and crisp professional silhouettes of the daytime persona. “As we began imagining our Club Kids within Rains functional universe, we grew curious about the duality daily life would inevitably demand.”
See the full collection below:
