Interiors

Pantone and H&M Home team up on this spring’s most dopamine-boosting collaboration

By Linnéa Pesonen

Photo: H&M

Releasing their second line-up of homeware together, Pantone and H&M Home introduce a capsule that radiates springtime exuberance

H&M Home and Pantone are back at it, releasing another joy-inducing collaboration. After their first sell-out drop, which saw striking Pantone hues adorning pieces like sofa cushions and flower vases, the brands are now introducing a kitchen and dining room-focused line-up, available to shop from April 25th.

Advertisement

Ideal for the invigorating springtime, the latest capsule features two colour palettes, aptly named ‘Zesty & Fresh’ and ‘Sweet & Spicy’. The first boasts tangy lime green and lemon yellow hues, while the latter entails delicious tones of tangerine orange and scarlet red. Appearing on everything from serving bowls and placemats to jars and coasters, the collection is guaranteed to inject a hefty dose of dopamine into any space. As with the first installation, pieces from this capsule are emblazoned with the Pantone logo, evoking the look of the brand’s iconic colour chips.

Photo: H&M

Photo: H&M

“The vitality of colour is essential to the effect it has on our emotions, senses and how easily it transforms our living spaces with just a lick of paint,” says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M Home. “For this second edition, we have explored the connection between food, taste and colour. Perhaps you strictly favour the freshness of green and yellow, or simply want to mix it up by adding the spice of red and orange as well. The choice is yours. We hope this collection featuring specifically curated Pantone shades will make for a bright addition to our customers table settings.”

Amplifying the vibrant mood of the collaboration, the capsule also includes a range of scented candles with luscious fragrances like ‘Mandarin Gelato’, ‘Pink Grapefruit’, and ‘Green Basil’. Colour-coded with their scents, the candles bring the vivid Pantone shades to life, infusing your space with their uplifting aromas.

The Pantone x H&M Home collection launches in select stores and online at hm.com/home on 25th April 2024.