Mother Nature is the muse for Ganni's latest collab with Levi's

As spotted on the runway at Ganni's spring/summer 2023 show yesterday, the brand's third collaboration with Levi's is inspired by nature and the simple joys of gardening. Featuring Emma Chamberlain and friends, the 'Grow Up' campaign sees the naturally-hued pieces worn in a lush vegetable garden, as they frolicking and relishing in the delights of horticulture.

The eight-piece collection is inspired by Mother Nature in its production as well, made from at least 55% certified organic cotton and natural dyes – from real plants and minerals, using water-saving techniques.

Ganni's creative director, Ditte Reffstrup commented: “I can’t believe this is our third collaboration with Levi’s, it’s such a testament to the power of working together! We have been aligned on our visions from the very beginning and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and GANNI elements and I love the humour-infused campaign.”

Following yesterday's see now, buy now preview on the Copenhagen runway, the new Levi's x Ganni collection is available for purchase at a market-inspired pop-up spaceat Nikolaj Plads in Copenhagen.

The collection is set to then launch globally on 18 August in select Levi's stores.