Dressed for success, Matilda Djerf opted for Swedish-designer Sania D'Mina heels when preparing for the big launch of her new beauty brand in New York
Headed stateside to celebrate the launch of her two new beauty products, Djerf Avenue founder and content creator Matilda Djerf delivered cool and calm (quintessentially Scandinavian) minimalism in the Big Apple.
After a long day of preparing for Djerf Avenue Beauty's pop up shop between 27th March - 2nd April on 21 Greene Street, NYC, Djerf swapped into a buttoned-up structured black blazer and low-waisted tailored shorts to match before hitting up The Carlyle of cocktails. She accessorised the look with an expert eye for details: chunky silver drop earrings, a classic silver Chanel flap, black sunglasses and (in our opinion) the piéce de resistance: patent leather slingback heels by Swedish shoe designer Sania D'Mina.
Photo: Matilda Djerf (@matildadjerf)
It isn't the first time Djerf has been spotted in shoes by the Swedish cult designer. Earlier in the week, the hair icon posed in her newly acquired flat wearing a black turtleneck, a gold-buckled belt, and dark denim paired with Sania D'mina's classic brown leather 'Avenue' boots. Hair, naturally, looking feathered and flawless – no doubt thanks to the brand new Djerf Avenue Beauty products.
Shop Matilda Djerf's New York kitten heel by Swedish designer Sania D'mina below:
