Supermodel Irina Shayk reveals her favourite Nordic destination, go-to beach essentials, and holiday beauty routines to Vogue Scandinavia as she stars in Anine Bing’s 10th anniversary Resort campaign
In a departure from the high-octane glamour of her recent appearances at the 2022 Met Gala and New York Fashion Week runways, Irina Shayk has taken to sea and sand as the face of Anine Bing’s latest campaign collection.
The collection marks 10 years since LA-based Danish designer Anine Bing launched her eponymous brand, inspired by Scandinavian simplicity and American energy. The effortlessly cool label, which now makes its debut in the Resort category, has become a firm favourite of the style set for its elevated essentials that Irina describes as “timeless and chic”.
Photo: Chris Colls. Photo: Anine Bing
Photo: Chris Colls.
Shayk counts herself as one of the steadfast fans that Anine Bing has won over in the last decade: "I have loved the brand for some time and always admired Anine’s work. She’s passionate, kind and genuine; a mum who runs her own business… I felt the connection as soon as we met.*
Photo: Chris Colls.
Photo: Chris Colls.
Photo: Chris Colls.
Shot on location in Miami, the Resort campaign spotlights Shayk in the brand’s new swimwear and vacation-inspired ready-to-wear. The 15-piece capsule collection is rendered in an elegant palette of champagne, khaki, black and beige and accented with the monogram AB print.
Photo: Chris Colls. Photo: Chris Colls
To mark the occasion, Irina Shayk shared her personal vacation tips and go-tos:
What are the essentials in your beach bag?
- The Anine Bing Jace one piece in black from the Resort collection - very comfortable and always looks fantastic.
- Sunblock 50 SPF or 70 SPF
- Coconut oil for hair and body
- A book
- Hat or baseball cap
What is your favourite Scandinavian or Nordic vacation spot?
I’ve visited Iceland once and it was one of the most fascinating places I've ever seen in my life. I definitely want to go back.
Do you have any iconic vacations planned for this summer?
I have no vacation plans yet as I always love to do last-minute things. Hopefully I can go to Italy, one of my favourite destinations for summer vacations.
What is your vacation beauty routine?
I love to tan but I try not to spend a lot of time in the sun, especially from 11:30am to 3:00pm. I drink a lot of water, always use sunblock and always make sure that I use it for my neck as well. After sunbathing I always use coconut oil to moisturise my skin along with aloe vera.
What is your greatest tip for an effortless vacation look?
Hair back, hat, black sunglasses, comfy swimsuit and a black cover up like the Anine Bing Praia Sarong.
Are you an over-packer? Do you plan your outfits or throw a bunch of stuff in a bag and decide when you get there?
Depends if I have time. I’m definitely an overpacker. I want to take the whole house with me and always end up using a small part of what I bring.
Do you have a nightmare vacation story?
I travel so much and any story that happens I take it as a part of a journey. Travel is an essential part of my life and it always gives me positive energy.