H&M's burgeoning beauty empire opens the doors to its first ever beauty flagship store with a bang, bringing Huda Kattan's sought-after brand to Norway
This spring, H&M’s beauty division moves towards establishing a new covetable beauty destination in Norway as the brand opens its first global beauty flagship store in Olso. The Norwegian capital will be the first city to experience H&M's curated offering of globally renowned beauty brands, adding the likes of Huda Beauty to its new beauty cupboard.
Founder Huda Kattan started her billion-dollar empire by experimenting with makeup on YouTube, which has now grown into a full-blown internet sensation. “The way Huda Beauty has grown over the last 10 years has been beyond my wildest dreams, and we’re so happy to partner with H&M Beauty and grow to new heights together,” says Kattan.
“We are thrilled to launch our exclusive partnership with Huda Beauty in Norway,” says Maria Sadowska, global head of assortment at H&M Beauty. “Huda is an iconic beauty powerhouse that has built a global beauty community and we are delighted to be able to offer our customers her spectacular product range,” says Sadowska.
Delve into the new collection of Huda Beauty at H&M Beauty’s new flagship store in Oslo, opening on the 4th of May 2023
