No towel necessary – this season, swimwear hits the streets. Daring bathers with slits and cuts paired with relaxed suiting makes a big splash
“Swimwear is no longer just for the beach,” stylist Julia Brenard firmly states. For Vogue Scandinavia’s June-July 2022 issue, the stylist envisioned swimwear worn in an urban environment as daywear.
“[Photographer] Claudia Kneopfel and I had a vision of our model running through this environment, not constricted and her clothes allowing her to do this,” she explains. “A modern piece of swimwear whether a one-piece or a bikini teamed with a sporty flat and this season's tailoring in neutral or bold bright colours was the look of choice.”
Watch the video here:
The fashion editorial came to life in Paris's Grenelle neighbourhood, however, the trend doesn’t just exist on the pages of Vogue Scandinavia, it’s one that - thanks to the likes of Saint Laurent and Versace - begs to be worn this summer.
So how do you make it work? Brenard is adamant about finding the perfect tailored suit to go with your swimwear of choice. She then suggests looking for a one-piece in a graphic cut. “This can make a real statement with daywear,” she says.
“Look for opposing textures, a lurex or shiny nylon with a wool suit for example,” she adds, while suggesting that “a high waisted trouser or cargo pant with a bikini top is a great way to style the trend and gives a strong contrasting silhouette.”
Drown yourself in inspiration via the photoshoot below:
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Bodysuit, price on request. Cut-out leggings, worn underneath, price on request. Leather choker, price on request. All Burberry. Sterling silver ear cuff, €154. Sterling silver hoop earrings, €359. Both Dévé. Photo: Claudia Knoepfel
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Wool jacket, €2,090. Jil Sander by Lucie and Luke Meier. Jersey swimsuit, worn underneath, €380. Hermès. Cotton and linen trousers. €650. Jil Sander by Lucie and Luke Meier. Photo: Claudia Knoepfel
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Silk crepe suit jacket, €2,990. Chloé. Swimsuit, price on request. Fashion East. Silk crepe suit trousers, €1,490. Chloé. Photo: Claudia Knoepfel
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Silk and cotton tuxedo jacket, price on request. Cotton-blend gabardine shorts, €1,900. Both Louis Vuitton. Yellow vermeil earrings, €375. Charlotte Chesnais. Photo: Claudia Knoepfel
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Wool coat with silver embroidery, €8,980. Chanel. Swimsuit, €370. Eres. Sterling silver ear cuff, €154. Sterling silver hoop earrings, €359. Both Dévé. . Photo: Claudia Knoepfel
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Jersey swimsuit, worn as top, €500. Cotton trousers, €1,900. Pink gold bracelet, price on request. All Hermès. Photo: Claudia Knoepfel
Wool coat, €3,900. Hooded bodysuit, €1,043. Leggings, €957. All Alaïa. Sandals, €450. Coperni. Photo: Claudia Knoepfel
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Jersey catsuit, €2,190. Gold metal chain bracelet, €695. Both Saint Laurent by Anthony Vaccarello. Photo: Claudia Knoepfel
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Tailored blazer jacket, €1,295. Cut-out bodysuit, worn underneath, €750. Cargo trousers, €995. All Stella McCartney. Sterling silver ear cuff, €154. Sterling silver hoop earrings, €359. Both Dévé. Photo: Claudia Knoepfel
Silk suit jacket, €2,900. Silk suit trousers, €1,100. Both Gucci. Drop ear cuff, €371. Alan Crocetti. Sterling silver ear cuff, €154. Dévé. . Photo: Claudia Knoepfel
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Suit jacket with detachable collar, price on request. Fendi. Swimsuit, worn underneath, €228. Noire. Suit trousers, price on request. Fendi. Photo: Claudia Knoepfel
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Silk jacket, €885. Dries Van Noten. Recycled lycra swimsuit, €490. Versace. Drop ear cuff, €371. Alan Crocetti. Sterling silver ear cuff, €154. Dévé. Leather sandals, €580. Dries Van Noten. Photo: Claudia Knoepfel
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Cotton trench coat, €874. Petar Petrov. Bikini, €170. Hunza G. Leather trousers, €4,677. Petar Petrov. Sterling silver ear cuff, €154. Sterling silver hoop earrings, €359. Both Dévé. Leather sandals, €580. Dries Van Noten. Photo: Claudia Knoepfel
Photographer and film director: Claudia Knoepfel
Video by: Gabriele Renna
Stylist: Julia Brenard
Makeup Artist: Dariia Day
Hair Stylist: Paolo Soffiatti
Nail Artist: Julie Areslanian
Model: Eleonore Ghiuritan
Casting Director: Janay Bailey
Producer: Michaël Lacomblez
Digital Tech: Marco Meazza
Photographer Assistants: Gabriele Renna, Kaj Lehner
Stylist Assistants: Marianne Chateauneuf, Bethany Ferns
Production Assistants: Mathilde Barniaud, Alexandre Johannes