Holzweiler’s new eyewear was made for your minimalist wardrobe

Simplicity done well can be a powerful thing, Norwegian fashion house Holzweiler would know. This notion has contributed to much of the brand’s success and accession to a well-established player within the more approachable and price-conscious contemporary category. As a result, Holzweiler’s ready-to-wear collections are inherently minimalistic, featuring a neutral palette and heavy focus on staple pieces or “basics with a twist”.

Now that same brand philosophy has been translated into a timeless eyewear collection with a contemporary edge, a collaboration with Norwegian optician institution Krogh Optikk.

The SS22 collection introduces seven gender-neutral signature shapes: Oval, square and wayfarer shapes ranging from mid to oversized silhouettes. Collaborating with Krogh Optikk in Oslo allowed Holzweiler to dive into its archive of glasses spanning over 145 years. While the inspiration of the past decades may be subtle, it still makes its presence known in the comprehensive collection: the oval-shaped Lieben reflects hints of 1990s grunge, and the oversized square-shaped Asta effortlessly channels 1960s Jackie O.

Given the brand’s penchant for neutrals, it comes as no surprise that the new sunglasses collection predominantly consists of black and tortoise acetate paired with tone-on-tone lenses, with the odd appearance of the minimalist’s answer when called to wear colour - buttery yellow.

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Holzweiler’s core values of quality and craftsmanship have prompted the brand to opt for Japanese craftsmanship using a mix of Italian Mazzucchelli Acetate and Japanese Acetate. Set at the 200 euro mark, the brand is positioning the new eyewear collection within the accessible contemporary space they currently also occupy in the ready-to-wear market. As everything else Holzweiler makes, this collection is strikingly wearable - fit for everyday wear. Their devotees would appreciate how seamlessly the styles would fit into their capsule wardrobe.

Those with a keen eye will notice that this eyewear collection first made an appearance at the Holzweiler SS22 ready-to-wear presentation and was re-purposed for the AW22 ready-to-wear campaign to emulate the look of built-up salt that has crystallised over time. Perhaps the brand is signalling that the styles are meant to be worn and re-worn past the upcoming summer season.

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In the past, Holzweiler has proven to pair well with more technical collaborators when venturing out in new categories. For example, take the upcycled chair collaboration with Fogia. Krogh Optikk, run by the Krogh family and has been in the eyewear industry for more than 145 years, and with that comes extensive know-how. “I am always very fascinated by people, who just do one thing, but then do it seriously well. Like the Krogh family, who have been doing eyewear forever,” says Maria Skappel Holzweiler, head of design at Holzweiler.

“I was very honoured and happy that the design team and I were able to dive into, not only the archive, but also the knowledge of generations of specialists.”

Holzweiler’s first eyewear collection will be available on www.holzweiler.com and in stores from the 1st of April.