A love letter to the Scandinavian designers who define our region’s eminent aesthetic
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Relaxed tailoring, brilliant lines and muted tones are mirrored in the quiet beauty of the Swedish Archipelago. An understated magic that is at once timeless and immediate. This is Scandinavia.

Wool coat, price on request. Eytys. Wool trousers, €410. Totême. Photo: Julia Hetta

Wool coat, €390. By Malene Birger. Recycled polyester suit jacket, €385. Stylein. Photo: Julia Hetta

Crinkle shirt, €285. Holzweiler. Earring, €582. Mark Kenly Domino Tan. Photo: Julia Hetta

Upcycled shearling corset, €520. Anne Vest. Recycled polyester pleated skirt, €220. Rabens Saloner. Earring, €365. Georg Jensen. Photo: Julia Hetta

Leather suit jacket, €599, Faux leather skirt, €319, Faux leather pants, €319, All Stand Studio. Nylon suede sneakers, €260. Eytys. Photo: Julia Hetta

Recycled wool suit jacket, €425, Recycled wool skirt, €375. Both Skall Studio. Bracelet, €2,690. Kalevala. Photo: Julia Hetta

Wool draped dress, €990. Acne Studios. Photo: Julia Hetta

Draped silk top, €950. Anne Karine Thorbjørnsen. Ceramic earring, 290€. Acne Studios. Photo: Julia Hetta

Wool suit jacket, €350, Wool trousers, €160. Both Mark Kenly Domino Tan. Photo: Julia Hetta

Viscose shirt dress, €540, Viscose trousers, €420. Both Totême. Nylon suede sneakers, €260. Eytys. Bangle, €29,000, Earring, €3,630. Both Griegst. Photo: Julia Hetta

Wool suit jacket, €445. Ganni. Pleated cotton skirt, €200. Stylein. Bangle, €525. Georg Jensen. Photo: Julia Hetta

Viscose dress, €360. Rodebjer. Photo: Julia Hetta
Photographs: Julia Hetta
Styling: Mattias Karlsson
Hair: Kalle Eklund
Makeup: Anya de Tobon
Set Design: Åsa Stenerhag
Model: Maggie Maurer
Photography Assistant: August Rehnberg, Julius Bohlin
Stylist Assistant: Robin Lycke
Line Producer/Day: Samuel Aberg
Producer/Day: Ellen Carlsson