Paddles were at the ready, as the label showcased its greatest hits
ATP revels in timeless bags and footwear that are made to last. It was only fitting that for Stockholm Fashion Week, the brand would show not a new collection, but their greatest hits. Entitled 'Not New', the range was presented via a traditional auction in the brand’s Södermalm atelier, with guests holding up paddles that read “Need” and “Looove”.
ATP favourites like the Rosa sandal, introduced in 2011, and the iconic Arezzo bag – found over the shoulder of countless Scandinavian fashionistas since its introduction in 2017 – were presented via auctioneer. The presentation concluded future classics: SS22’s strappy Milano sandal and chunky Bellano thongs, both covetable additions to any warm weather wardrobe.
To tie the concept together, ATP partnered with Swedish design agency and concept shop Temporärt. Curator Cristian Lind handpicked a range of covetable design items and artworks – most notably the exceptional metal sculptures by Torsten Treutiger – that mimic the clean lines and confidence of ATP’s offering. It came as no surprise that nearly every item on offer was met with a flurry of raised paddles.
