“Dreams do come true”: ArdAzAei joins the Paris Haute Couture Week schedule

Securing a spot in the official Paris Haute Couture Week schedule is a rare feat, but it’s a dream that just came true for Swedish brand ArdAzAei. Becoming a guest member of the prestigious event, the Paris-based label will showcase its upcoming collection during the autumn/winter ‘24 Haute Couture Week taking place this June.

“I am extremely proud, thankful and honoured that ArdAzAei is invited to become a guest member of the Paris Haute Couture Week calendar,” says the label’s founder, Bahareh Ardakani. “Since the early days, I have been working very hard to settle my Maison, a challenging and exciting process that I have carefully managed with a sincere and determined vision.”

Related: Society Spotlight: Meet Bahareh Ardakani

Established in Stockholm in 2018, ArdAzAei’s couture and ready-to-wear collections fuse Scandinavian modernism and Persian heritage with French savoir-faire. Ardakani’s background in gemology serves as an endless source of inspiration for the founder, evident in the label’s design philosophy, which focuses on impeccable craftsmanship, centred around “The revelation that the outer radiance of a gemstone is a reflection of its inner life.”

Firmly committed to sustainability and always seeking new, innovative ways to create garments, ArdAzAei is a leading example in the industry, with the Haute Couture Week spot marking a recognition of its cutting-edge work. Take, for instance, the brand’s latest autumn/winter ‘24 ready-to-wear collection, dubbed ‘Souvenirs’, crafted entirely from GOTS-certified, natural, and bespoke organic fabrics.

Presenting its AW24 Haute Couture collection on June 27 at the Musée des Arts Décoratifs, ArdAzAei gets a unique chance to showcase its creations amidst the world’s most esteemed fashion houses. “I have followed my dream, and this recognition is indeed a prestigious proof that dreams do come true,” Ardakani says.